What is Mailtube?
Mailtube is an email marketing system that allows users to
send "bulk" email to a subscriber list, people that
have requested such information.
It is managed through an easy to use online control panel,
secured with your own username and password. There is no complex
software to buy or install, and it can be done on any PC with
an internet connection.
The function of Mailtube is to distribute emails to your
entire customer list with the ease of writing one single email.
You can build your subscriber list through a form on your
website which people can complete themselves. It could not
be easier to ensure your message reaches your existing customer
time and time again. By including an automatic form, your
subscriber list builds automatically! That means that each
time you check your subscribers, you may find you have 1,
10 or 100 potential new customers.
Why is Mailtube different to using Outlook?
This is a question that we are often asked. We understand
that Mailtube is a tool for sending emails to people. We understand
that Outlook does this for you.
Mailtube, however, simplifies the process a great deal.
| Outlook/Email Client |
Mailtube |
| Sending emails to 10s or 100s of subscribers
requires careful building of distribution list (adding
recipients from address book.)
This may take between 5 minutes and an hour or longer. |
All of your subscribers automatically
receive your email. You do not need to bother or worry
about sending the mailshot to the right people. |
| Every recipient sees the other people's
email addresses |
Mailtube sends every email separately,
so each receipient sees only their own details. |
| Email clients offer little or generally
no chance to personalise email |
Mailtube allows you to personalise the
mail title or text with the recipient's name and other
details. |
| Remove requests must be carried out
manually - a time consuming and awkward operation |
Mailtube automatically removes subscribers
that no longer wish to receive your email. |
Take the following case study as an example.
Case Study 1 - Dave's Discs
Dave, a record store manager, has 150 regular customers,
in addition to hundreds of casual customers, who frequent
his store. Dave understands that by sending these customers
news of his current offers and new CDs and 12"s,
he can bring them into the store more often.
Dave decides to start collecting email addresses from
his customers. He enters these into his Outlook software
and, by the end of the third week has 50 addresses.
He writes his first email one Thursday evening, and
carefully selects his recipients from his address book.
Selecting 50 people out of the 250 contacts takes Dave
around 10 minutes, and he is not sure if he included
everybody.
He sends the email to his subscribers, who all enjoy
reading his reviews, and as he expects, the next day,
6 of the people on the list are in the store to snap
up some of his remaining limited edition CDs.
They also each enjoy reading the email addresses of
the other 49 subscribers to Dave's mailing list. One
of the subscribers also runs a record store in a nearby
town, unknown to Dave, and he steals Dave's email addresses
into his own database!
Dave likes this extra trade, and the following week,
Dave collects another 76 email addresses from customers
who buy records in his store.
That weekend he doesn't have the chance to enter the
email addresses, but sends another email to his subscribers.
He adds the 76 subscribers, and writes his mailshot.
He gets another great response.
By the time Dave reaches 400 customers, he realises
that removing people who no longer wish to receive his
mailshots is very difficult. Also, adding the recipients
in Outlook is extremely time consuming. |
So, Dave has discovered the power of Email Marketing, but
this technique is very awkward to manage. How can we improve
on this?
Case Study 2 - Vince's Vinyl
Vince owns a record store, like Dave.
Vince recently opened a Mailtube account.
He also included a simple form on his website which
allows his website visitors to automatically register
for his weekly mailshot. In addition to manually adding
new customers who enter the store, Vince logs on each
day to his Mailtube account, and checks how many new
people have added themselves to his list.
When Vince sends an email with Mailtube, he simply
types the email. He does not have to worry about including
everybody from his Outlook address book, because everybody
in his Mailtube database wants his information.
When the occasional subscribers does not want to receive
this any more, they click a simple link at the foot
of every email. They are automatically removed from
the database as they wish, and Vince needs do nothing
at all. |
|
